Animal Charm: Golden Digest

Animal Charm makes videos from other people's videos. By compositing TV and reducing it to a kind of tic-ridden babble, they force television to not make sense. While this disruption is playful, it also reveals an overall 'essence' of mass culture that would not be apprehended otherwise. Videos such as Stuffing, Ashley, and Lightfoot Fever upset the hypnotic spectacle of TV viewing, revealing how advertising creates anxiety, how culture constructs "nature" and how conventional morality is dictated through seemingly neutral images. By forcing television to convulse like a raving lunatic, we might finally hear what it is actually saying.

Country:

United States of America

Genre:

Documentary

Duration:

86 minutes

Year:

1996

Director:

Rich Bott

Cast:

Himself (Archival Footage)

Himself (archival footage)

Crew:

Director

Writer

Editor

Director

Editor