IKEA: How Do They Really Do It?

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Country:

Genre:

Documentary

Duration:

45 minutes

Year:

2022

Director:

Steven Prior

Cast:

Crew:

Executive Producer

Producer

Director